SERVICES

 

Currage Consulting offers strategic counsel to both in-house and agency teams, providing senior insight into your strategy and operations and ensure the best decisions are being taken at the most senior levels of the company when it comes to Communications.

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“The AI-Augmented Communicator” – presentation and workshop for agency and in-house teams, reviewing and discussing the findings of my recently published e-book and what this could mean for the future of our industry and your teams. 

 

“Pitch Perfect” – offering agency and in-house teams strategic advice on how to get the best out of a pitch situation.  

• Helping in-house teams deliver a compelling and clear brief, with clear score carding and helping to define long and short-list agency candidates.  

• Helping agency teams to understand the realities of the brief and where their focus should be to succeed and win. Participating in brainstorms, reviewing presentations and providing a sounding board for feedback.

• Myself and Mark Pinsent recently helped agency TFD providing feedback on an important pitch for them. Stephanie Forrest, CEO commented:

  • "Grant and Mark supported our team in a strategic review of a pitch they were doing. The feedback really helped fine tune the presentation and pitch. Their strategic nous and insight helped the team massively and the team were delighted with the session. And, yes, we won!"

 

Strategic workshops for in-house and agency teams. How do you really understand the dynamics of your trusted Communications partner/client? With experience on both sides of the fence, Currage Consulting can offer: 

• “Agency-Client relationship and understanding” workshop 

• A third-party facilitated workshop designed to deepen mutual understanding of priorities and discuss potential frustrations.  The output is an agreement between the parties based on honest and constructive participation.  

• Given the experience of Currage Consulting, we are ideally placed to understand and help navigate the critical partnership expectations between agency and in-house teams.

 

“Understanding your Client” workshop 

• Many agency teams have never worked in-house. This can lead to teams being at cross-purposes with their in-house counterparts and finding it difficult to ask the right questions to get to the best outcomes 

• It can be difficult to understand the internal stakeholders in different sized clients (start up, scale up, large enterprise) that might be exerting influence and pressure on the in-house communications function, thus driving different priorities and requests from your initial brief.  

• This workshop aims to help you map the key stakeholders surrounding your in-house partners, to understand their motivations and the influences they can exert on your client and thus on your team.  

• The workshop will also help your agency team think about the questions and approaches it should adopt to understand, interrogate and hopefully find common ground in ongoing discussions around changing priorities. By demonstrating understanding of your clients stakeholder universe you can become a more trusted partner.  

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Upselling new services into Clients 

• While new business remains critical for an agency’s success, the ability to up-sell new services into an existing client is just as important. While you will have a new business engine in your agency, do you have a structured up-sell engine? Delivering new service offerings to clients has three obvious key benefits: 

  • It brings more revenue into your agency 

  • It expands your influence and contacts/advocates within the client organisation

  • It shows that the client trusts you to deliver further strategic services to the company.

• What does great client service look like?  How can this be used to unlock additional opportunities and drive further revenue? How do you identify these new opportunities and what are the potential pitfalls?   

• Currage Consulting can work with you to identify these potential opportunities. Working with you and your teams on what you can offer and discussing with the client, as an expert third-party independent consultant, what they could benefit from vs their team size, focus and budget.